While it champions the use of RBV (endorsements from architect Glenn Murcutt and the Your Home Technical Manual), the article suggests some of the reasons the technique hasn't become more popular are:
While designers are becoming more aware of RBV as a more sustainable form of construction, the building trades seem to be behind in terms of both education and skills
Consumers are familiar with, and like the look of face brick
Brick is a low maintenance external cladding material
External brickwork is seen as highly secure and fire-resistant
External cladding is generally more expensive than plasterboard, adding to the overall cost of construction
On the up side, the article notes quite a bit of research into the performance of RBV and it's comparing quite well to other construction methods, especially in the type of climate we experience here in Melbourne.